The First International Floating Franchise Exhibition, taking place on May 5, 2025, aboard the “Aroya Cruise” ship, departing from the city of Jeddah. The exhibition represents a significant leap in the organization of specialized events, stating:
“This floating exhibition embodies the modern image of the Kingdom as a leading destination for investment and innovation. It highlights the competitiveness of Saudi brands in global markets. Choosing a cruise ship to host the exhibition reflects our desire to offer an exceptional experience beyond the traditional frameworks of business events organization"
